Case Study 1: Learning and Leadership

Dr. Leanne Wall Consulting

Learning and Leadership workshops, facilitator, graphic design, onscreen presentations, PowerPoint, workshops, corporate events, one-to-one training
Learning and Leadership workshops, facilitator, graphic design, onscreen presentations, PowerPoint, workshops, corporate events, one-to-one training
Learning and Leadership workshops, facilitator, graphic design, onscreen presentations, PowerPoint, workshops, corporate events, one-to-one training

Client

  • Dr Leanne Wall Consulting facilitates resilience, leadership and mental health workshops, plus one-on-one and team executive and resilience coaching in Australia and internationally.

Brief

  • Leanne requested a brand with a contemporary look and striking images for her onscreen presentations, workbook materials, client proposals, status reports and Microsoft Office templates.

Solution

  • Drawing on my 20 years of experience in learning and leadership design, I created Leanne’s brand plus custom Powerpoint and Word templates.
  • Leanne’s existing website inspired the brand, resulting in visual cohesion across all materials.
  • The new brand’s key feature is a hero image, representing the people at the heart of Leanne’s consulting.
  • Engaging imagery is supported by simple bold colour palette and typography; plus a layout maximising white space.
  • The project scope quickly expanded to the design of 400+ Powerpoint slides, frameworks, 5 x 60-page Workbooks, Word templates and report and client proposal formatting.

Results

  • The new brand was enthusiastically received by workshop participants both in person and virtually, just three weeks after concept development.
  • Leanne easily creates new content with brand templates, saving significant time and keeping ongoing costs down without compromising quality.
The new brand’s key feature is a hero image
The new brand’s key feature is a hero image
The minimalist layout style with plenty of white space and clean typography begins on the contents page.
The minimalist layout style with plenty of white space and clean typography begins on the contents page.
Chapter page layout is a full image, with brand imagery of people at its centre.
Chapter page layout is a full image, with brand imagery of people at its centre.
Slides consist of simple modern imagery and a limited colour palette of a few bold colours to make the page pop.
Slides consist of simple modern imagery and a limited colour palette of a few bold colours to make the page pop.
Frameworks are simplified to essential information only, clearly labelled in a simple, modern layout.
Frameworks are simplified to essential information only, clearly labelled in a simple, modern layout.
The end slide follows Leanne's brand: minimalist modern layout, plenty of white space, clean typography and putting people first with 'thank you'.
The end slide follows Leanne's brand: minimalist modern layout, plenty of white space, clean typography and putting people first with 'thank you'.
Powerpoint presentation and template
Workbooks, client proposals and status reports produced in Microsoft PowerPoint and Word all share the same brand foundation.
Workbooks, client proposals and status reports produced in Microsoft PowerPoint and Word all share the same brand foundation.
Quote pages and frameworks continue the brand with a minimalist layout, engaging imagery, and limited use of bold colours. Every element is simplified to maximise participant engagement.
Quote pages and frameworks continue the brand with a minimalist layout, engaging imagery, and limited use of bold colours. Every element is simplified to maximise participant engagement.
Powerpoint workbook and template
Leanne's materials prior to our collaboration were well organised but in need of a strong brand foundation and consistent modern typography to engage the audience.
Leanne's materials prior to our collaboration were well organised but in need of a strong brand foundation and consistent modern typography to engage the audience.
Leanne‘s existing website inspired the brand, resulting in visual cohesion across all materials.
Leanne‘s existing website inspired the brand, resulting in visual cohesion across all materials.
For comparison: Materials pre-brand

“Nicole has a wonderful eye for simplicity and images that pop. I love the fact that my brand is now edgy, consistent and uses images that resonate with my work. The ability to modify the templates created by Nicole has saved me an enormous amount of time. Nicole is a joy to work with, and nothing is ever a hassle!”

— Dr Leanne Wall

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