Case Study 2: Start-up branding

Carbon Transition Pathways

Client

  • Carbon Transition Pathways (CarbonTP) is a specialist carbon emissions consultancy focused on the oil & gas, energy and resources industries.

Brief

  • CarbonTP had an existing logo and required brand guidelines, imagery, business cards and Microsoft templates.

Solution

  • Working with start-ups is exciting because they require great design at low cost.
  • I created brand guidelines to make CarbonTP stand out from the crowd with consistent visuals, colour scheme and typography.
  • The project scope expanded to Microsoft Powerpoint and Word templates, formatting of 100+ Powerpoint slides, frameworks, an infographic and Microsoft instruction manuals.

Results

  • CarbonTP made a strong introduction to their market, with a suite of visually consistent, high-quality materials.
  • The templates are easy to customise in-house, keeping on-going costs down.
Powerpoint presentation, template and framework
Powerpoint style guide and instruction manual
Microsoft Word template and instruction manual
Infographic

“Nicole turbocharged our communications, giving everything a crisp, clean look and feel.”

— Mark Thomson

Mark Thomson, CarbonTP Managing Director response to new business cards: "The vertical layout is different. It works for us because what we offer our clients is different".
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